Advertise on 95.6 B Radio
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Get your business heard across Reading and central Berkshire
Radio is one of the most trusted and effective ways to reach people before they are actively looking for your service.
That matters because most customers do not make a decision the first time they see your business. They choose names they recognise, remember and feel confident about.
B Radio helps your business build that recognition locally.
Broadcasting from our Reading studios, B Radio reaches over 42,000 listeners across central Berkshire, giving your business a regular voice in the area you actually want to reach.
Why radio works
Radio advertising helps people know your name before they need you.
Your advert is heard while people are driving, working, shopping, cooking or going about their day. It is not skipped, blocked or scrolled past in the same way as many digital ads.
That repeated exposure builds familiarity. And when someone later searches online, sees your Google ad, notices your social post or visits your website, they are more likely to recognise your business.
That is where radio can work so well alongside your existing marketing. It helps create the awareness that can make your digital advertising perform harder.
Radio does not just build awareness - it delivers results too, with an average return of £7.70 for every £1 spent.
Why local radio gives you an advantage
Plenty of advertising platforms can target people by location.
B Radio gives you something different: a genuinely local environment for your message.
We broadcast from Reading, for Reading and central Berkshire. Our output includes local voices, local stories, local events, local news, local traffic, local weather and the places people recognise from their everyday lives.
That means your advert is not just targeted locally. It is heard alongside content that already feels relevant to the people listening.
For local businesses, that matters.
Your message becomes part of the area’s daily conversation, helping people recognise your name before they need you, and remember you when they do.
A simple way to build local awareness
A well-planned 30-second radio advert can help your business:
- Build local brand awareness
- Stay front of mind with potential customers
- Reach people before they are ready to buy
- Support your Google ads, social and website activity
- Give your business a trusted local presence
- Drive more people to search for you directly
We can also talk to you about sponsorship opportunities, where they are a good fit.
More affordable than many businesses think
Radio advertising is not just for big brands.
With B Radio, your campaign can be focused on the local audience that matters most to your business.
That means you can build awareness across Reading and central Berkshire without paying for coverage you do not need.
Whether you want more enquiries, bookings, footfall or general awareness, we can help shape a campaign around your goals and budget.
Hear from IN'N'OUT Autocentres
Find out how IN'N'OUT Autocentres used B Radio to reach local customers and grow awareness in the area.
Request our media pack
Ready to find out what advertising on B Radio could look like for your business?
Fill in the form below to request our media pack and we’ll show you the options available.
*Data and research by Radio Centre
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